AIDS Lifecycle - Ride to end AIDS
 

      
Fighting AIDS

 

FOX and Hit Series “So You Think You Can Dance” Become
The Premier Presenting Sponsors of AIDS/LifeCycle 2013

SO YOU THINK YOU CAN DANCE Kicks Off Historic Season 10 Two-Night

Premiere Tuesday, May 14 and Wednesday, May 15, On Fox

LOS ANGELES, May 14, 2013—AIDS/LifeCycle, the world’s largest annual AIDS fundraising event, proudly welcomes Fox Broadcasting Company (FOX) and SO YOU THINK YOU CAN DANCE (SYTYCD) as the premier presenting sponsor of this year’s seven-day bike ride from San Francisco to Los Angeles. The event supports the HIV/AIDS-related services of the L.A. Gay & Lesbian Center and San Francisco AIDS Foundation to help reduce new HIV infections and improve the quality of life for people living with HIV/AIDS.

“The FOX affiliate in Los Angeles (KTTV) was with us on our very first ride from San Francisco to Los Angeles 20 years ago, reporting on every day of our inaugural ride to end AIDS,” says AIDS/LifeCycle Director Greg Sroda. “So it’s fitting, and incredibly gratifying, that FOX and So You Think You Can Dance are now the newest presenting sponsor of AIDS/LifeCycle.”

“FOX and SO YOU THINK YOU CAN DANCE are proud to be a sponsor of this year’s AIDS/LifeCycle. What a tremendous event that helps to promote HIV/AIDS education and awareness and ultimately helps save lives. We wish the best of luck to all of the riders on this tremendous journey,” said Nick Belperio, SVP, Marketing, Fox Broadcasting Company.

“Working with SO YOU THINK YOU CAN DANCE and AIDS/LifeCycle is a tremendous opportunity for FOX Audience Strategy to raise awareness about the fight against HIV/AIDS within diverse communities -specifically, the African-American community, which is still disproportionately impacted by the virus and AIDS ,” said Nicole Bernard, SVP, Audience Strategy, Fox Broadcasting Company.

“After losing so many friends to AIDS, I am so proud of the FOX and SYTYCD team for stepping up to the plate to sponsor AIDS/LifeCycle this year. I am so happy to be a part of it and I will see you all at the finish line. Good luck and thank you all for riding!,” said SO YOU THINK YOU CAN DANCE judge Mary Murphy.

“Being part of a show that promotes a healthy lifestyle through movement, I’m proud that SO YOU THINK YOU CAN DANCE has partnered with AIDS/LifeCycle 2013 to raise awareness for such a worthy cause,” said SO YOU THINK YOU CAN DANCE host Cat Deeley.

Participants in this year’s AIDS/LifeCycle, which takes place from June 2-8, will mark two huge milestones: 20 years of riding and 20 million miles ridden. Collectively, since the event was founded as California AIDS Ride in 1993, participants will have cycled the equivalent of 40 round-trip flights to the moon or 800 laps around the world.

AIDS/LifeCycle participants play a significant role in helping to promote HIV/AIDS education and awareness through outreach to hundreds of thousands of people. On average, each cyclist will raise nearly $5,000 through his/her network of supporters, which include family, friends and co-workers. The ride ensures that the San Francisco AIDS Foundation and the L.A. Gay & Lesbian Center can continue to provide free HIV prevention and care services to their thousands of clients.

Returning for its landmark 10th season with a two-night season premiere showcasing America’s talented dancers during the audition rounds Tuesday, May 14 (8:00-9:00 PM ET/PT) and Wednesday, May 15 (9:00-10:00 PM ET/PT), SO YOU THINK YOU CAN DANCE amazes and inspires its viewers as talented dancers—skilled in everything from hip-hop to krumping, popping, salsa, quickstep and jive—compete to be named America’s Favorite Dancers.

SO YOU THINK YOU CAN DANCE joins longtime AIDS/LifeCycle supporters FedEx and Shopoff Properties as a presenting sponsor of this year’s event and becomes the first TV series to sponsor the event.

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