Thank you so much for taking the opportunity to BE THE REASON someone joins us for AIDS/Lifecycle in 2014! This year, when you refer a new participant to AIDS/LifeCycle 2014 and they join us on the road in June, you’ll receive a limited-edition Be the Reason long sleeve t-shirt (as well as a tremendous amount of street cred)!


  • You must be registered for AIDS/LifeCycle 2014 in order to refer a new participant.
  • On their registration form, make sure they list your first and last name as the person who referred them (question #7 on the online form and question #9 on the paper form).
  • Have the participant use the discount code “REASON” to receive $20 off the registration fee.
  • New participants can only add one name as their reason. Please do not list multiple names.
  • In order for the Reason to receive the incentive, the new participant must achieve the required fundraising minimum for cyclists ($3,000) by May 31st, 2014.
  • If you referred a new participant who has already registered for AIDS/LifeCycle 2014, please email your participant representative to make sure you get credit as their Reason.
The deadline to get credit for your referral and to receive the incentives is May 31st, 2014.

If you have questions, please contact your Participant Representative.